Susan Little brings to Columbia Ultimate more than 20 years of experience in brand management and marketing in the technology and financial industries.

As vice president of marketing for Columbia Ultimate, she oversees branding, market positioning, product strategy and revenue growth, and is responsible for implementing strategies and relevant sales initiatives to optimize Columbia Ultimate's position across all markets.

Prior to joining Columbia Ultimate, she served in management roles for several well-known Northwest companies. As director of marketing at TransCore, a leading technology and software solutions provider for the transportation industry, she spearheaded the development and execution of product roadmap and positioning plan that generated $70 million in revenue annually. Prior to TransCore, she served as a product marketing manager for U.S. Bank. There she was responsible for marketing and managing 22 affinity credit card programs and successfully growing U.S. Bank's market share by 15% in four years.

Little has a bachelor's degree in business and French from the Monterey Institute of International Studies. She is a member of the Direct Marketing Association and the Software Association of Oregon.